Privacy Policy
Last Updated: November 2025
1. Introduction
Angler's Odyssey ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fishingenthusiasts.co.uk, use our services, or interact with our fishing games and mini-games.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for an account
- Make a purchase from our online store
- Subscribe to our newsletter
- Contact us via email or phone
- Participate in our games and earn FS points
- Leave reviews or comments
This information may include:
- Name and contact information (email address, phone number, postal address)
- Payment information (processed securely through third-party payment processors)
- Account credentials (username, password)
- Game progress and FS points data
- Communication preferences
2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
- Device identifiers
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and store certain information. For detailed information about cookies, please see our Cookie Policy.
2.4 Information from Third Parties
We may receive information about you from third-party sources, including:
- Third-party platforms when you connect your account or share content
- Payment processors for transaction verification
- Shipping carriers for delivery tracking
- Marketing partners for campaign effectiveness
- Public databases and directories for business verification
2.5 Special Categories of Data
We do not intentionally collect special categories of personal data (such as information about your health, political opinions, or religious beliefs) unless you voluntarily provide such information. If you do provide such information, we will process it only with your explicit consent or as required by law.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain our services: Process orders, manage accounts, and deliver products
- To improve our website: Analyze usage patterns and enhance user experience
- To communicate with you: Send order confirmations, respond to inquiries, and provide customer support
- To personalize your experience: Customize content and recommendations based on your preferences
- To manage game progress: Track FS points, achievements, and game statistics
- To send marketing communications: With your consent, send newsletters and promotional materials
- To comply with legal obligations: Meet legal requirements and protect our rights
- To prevent fraud: Detect and prevent fraudulent activities
3.1 Marketing and Advertising
With your consent, we may use your information to:
- Send you promotional emails about new products, special offers, and events
- Display personalized advertisements based on your interests and browsing history
- Conduct market research and customer surveys
- Analyze the effectiveness of our marketing campaigns
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
3.2 Automated Decision-Making and Profiling
We may use automated processing, including profiling, to:
- Personalize product recommendations based on your purchase history
- Detect and prevent fraudulent transactions
- Analyze customer behavior to improve our services
- Determine eligibility for special offers or discounts
You have the right to object to automated decision-making that produces legal effects or significantly affects you. If you wish to exercise this right, please contact us.
4. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we process your personal data based on the following legal grounds:
- Consent: You have given clear consent for us to process your data for specific purposes
- Contract: Processing is necessary for the performance of a contract with you
- Legal obligation: We need to comply with legal requirements
- Legitimate interests: Processing is necessary for our legitimate business interests
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
5.1 Service Providers
We may share information with third-party service providers who perform services on our behalf, including:
- Payment processors
- Shipping and delivery companies
- Email service providers
- Analytics providers (e.g., Google Analytics)
- Cloud hosting services
5.2 Legal Requirements
We may disclose your information if required by law or in response to valid requests by public authorities.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5.4 Affiliates and Partners
We may share information with our business affiliates and partners for joint marketing efforts, provided they agree to protect your information in accordance with this Privacy Policy.
5.5 Public Information
If you post reviews, comments, or other content publicly on our website, that information may be visible to other users and may be collected and used by third parties.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure password storage using hashing algorithms
- Regular security assessments and updates
- Access controls and authentication procedures
- Secure payment processing through PCI DSS compliant providers
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
Specific retention periods:
- Account data: Retained while your account is active and for 7 years after account closure for legal compliance
- Transaction records: Retained for 7 years as required by UK tax and accounting laws
- Marketing data: Retained until you withdraw consent or unsubscribe
- Game data (FS points): Retained while your account is active
8. Your Rights Under UK GDPR
As a data subject, you have the following rights:
- Right of access: Request copies of your personal data
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data ("right to be forgotten")
- Right to restrict processing: Request limitation of how we process your data
- Right to data portability: Request transfer of your data to another service
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
8.1 How to Exercise Your Rights
To exercise any of these rights, please contact us at [email protected] or use our online request form. We will respond to your request within one month, though this may be extended by two months for complex requests.
When making a request, please provide:
- Your full name and contact information
- Proof of identity (to ensure we're responding to the correct person)
- A clear description of the right you wish to exercise
- Any relevant account information or reference numbers
8.2 Right to Lodge a Complaint
If you believe we have not handled your personal data in accordance with UK GDPR, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). We encourage you to contact us first so we can try to resolve any concerns.
9. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
For users aged 13-17, we recommend parental supervision when using our services, especially when making purchases or participating in games.
10. International Data Transfers
Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
- Adequacy decisions by the UK government
- Other legally recognized transfer mechanisms
11. Data Protection Officer
Angler's Odyssey has appointed a Data Protection Officer (DPO) to oversee compliance with data protection laws. You can contact our DPO directly for any privacy-related concerns:
12. Contact Information
If you have questions, concerns, or wish to exercise your rights under this Privacy Policy, please contact us:
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not addressed your concerns adequately.
ICO Contact: ico.org.uk | Phone: 0303 123 1113 | Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
13. Data Breach Notification
In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the ICO within 72 hours of becoming aware of the breach, where feasible.
Our notification will include:
- The nature of the breach
- The categories and approximate number of individuals affected
- The likely consequences of the breach
- The measures we are taking or propose to take to address the breach
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated Privacy Policy on this page with a new "Last Updated" date
- Sending an email notification to registered users
- Displaying a prominent notice on our website
- In some cases, requesting renewed consent for significant changes
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.
15. Third-Party Links and Services
Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices.
When you click on a third-party link, you will be directed to that third party's website. We strongly advise you to review the Privacy Policy of every site you visit.
Examples of third-party services we may use include:
- Payment processors (Stripe, PayPal, etc.)
- Third-party platforms and services
- Analytics services (Google Analytics)
- Email marketing platforms
- Customer support tools
16. Your Responsibilities
You are responsible for:
- Keeping your account credentials secure and confidential
- Notifying us immediately of any unauthorized access to your account
- Providing accurate and up-to-date information
- Respecting the privacy of other users
- Complying with applicable laws and regulations when using our services